One tool for your agency,
built on your rules
We bring your appointments, calls, commissions and client reports into one place. The double entry between your software tools goes away, and your team gets time back to make calls.
- Founded in
- 2026
- The team
- Two partners
- Our servers
- European Union
Lunnar makes companies simpler to run: we remove the repetitive tasks between their software tools, so their teams spend their time on what matters. Today, we focus on B2B lead generation agencies and on setting and closing agencies. We build them one tool that brings together appointments, call sessions, commissions and client reports. Before building, we map their processes with the people who do the work. And we stay after launch to keep improving the tool.
Your teams know how to sell. Time gets lost between the software tools.
Each tool was added for a good reason: the CRM, the dialer, the calendar, the commission spreadsheet. But nobody connected them. So the team makes the connection, by hand, every day.
Every hour spent copying is one less hour on the phone. When the agency is paid per appointment or per sale, it is the only hour that pays.
The appointment copied into the closer's calendar, then into the client's tracking sheet.
Commissions recalculated at the end of the month, then disputed line by line.
The Friday report, put together by hand from three exports.
The closer who first hears about the appointment when the video call starts.
Each client's instructions, scattered across documents and messages.
The new setter who takes weeks to find their way around.
One tool, instead of workarounds.
We keep the software that works for you, like your dialer or your accounting. The spreadsheets, messages and copy-pasting that connect them move into one tool.
Qualified appointments in thirty seconds
At the end of the call, the setter answers the qualifying questions (you can make them required) and picks a time slot. The closer gets a complete file, not just a name and a number.
Commissions that calculate themselves
Based on your rules, the setter's share is added when the appointment happens, the closer's when the contract is signed. Everyone sees what they have been paid and what is still to come.
Call sessions tracked live
Calls made, calls answered, appointments booked: the numbers go up during the session. Nobody copies them into a spreadsheet at night anymore.
A client report that fills itself in
The week's numbers, for each client, are ready on Friday. You review, you send.
Data in Europe
When we host the tool, it runs in the European Union. Your prospect records can be filled in from the official French company registers.
Two kinds of agencies, the same problem
Your work differs, but your days look alike: calls, appointments to hand off, numbers to report to each client.
B2B lead generation agencies
You cold call for several clients, with a report due to each one. We bring your lists, your call sessions, your appointments and your reports into one place.
See it for B2B lead generationSetting and closing agencies
Your teams are paid on commission, with different rules for each client and a month-end payout to calculate. We track every appointment all the way to the commission.
See it for setting and closingOne appointment followed from the first call to the commission
Vauclane is a fictional agency. Follow one of its appointments in four steps: Karim books it, Marc prepares for it, the commission is calculated, and Sophie sees everything. It takes a few minutes to read.
New appointment · Belcire
- Prospect
- Head of operations, trucking company, 40 employees
- Stated need
- Plan delivery routes without a spreadsheet
- Decision maker
- Him, with his business partner
- Timeline
- Before the end of the quarter
- Current tool
- A shared spreadsheet
- Time slot
- Thursday 2:00 PM, with Marc
On the video call, we work from your own agency.
And we are the architects
Before building a house, you visit a model home, then an architect draws the plans. Only then do you break ground. We work the same way, in three steps.
The model home: the demo
A free 30-minute video call. Together, we look at how an appointment moves through your agency, then you see the same path in a sample tool.
The plans: Process Map and Plan
We map how information flows at your agency, and we put a number on what it costs you. The document is yours to keep, whether you build with us or not.
The construction: the build
We build in stages, and you pay as we go. Each delivery opens in a test environment, and you have fourteen days to try it before you approve it.
A house built without plans stands until the first big storm. A tool built without a plan, until the next new client.
Know where the time goes, before building anything
It is the only paid step before the build. We interview the people who do the work over video calls, and you receive a document in three parts.
The map
the actual path of each piece of information through the processes we study, as it moves from step to step and from one tool to another.
The numbers
what double entry and wasted time cost you, in hours and in dollars.
The plan
the improvements to make, in order of priority.
Fixed price
$2,500 to $7,500
USD, plus any applicable sales tax. The price depends on the number of processes and people to interview. It is set before we start, and deducted from the build if you sign for it within 60 days of the document's approval.
Process Map and Plan in detailWhat already runs in our own tool
We do outbound prospecting too. The tool we use every day already does part of what we build for agencies.
- Appointment booking by link, with a qualification questionnaire, in thirty seconds at the end of a call
- Call sessions opened, paused and closed, with their numbers
- Commissions per appointment and per signed contract, per person and per account, marked as paid
- A partner portal where each partner sees only what concerns them
- Prospect records deduplicated and enriched from France's official company registers
- Quotes signed online, with a deposit and a balance
- Hosting in Europe
These building blocks already run in-house. Your tool will be built around the way you work.
Two friends, the same high standards.
Lunnar is two people who love tech and spend their time talking about what could be built. We teamed up to think big, and we laid solid technical foundations that hold up as your agency grows. We both work on every part of a project: the two titles below say where each of us is most useful, not who owns what.
Guillaume
Cofounder · Design & engineering
Eight years in software engineering and data processing, then work as a business intelligence analyst on financial data for Europe's second-largest banking group. He maps and analyzes your needs.
Sébastien
Cofounder · Architecture & security
Seven years of systems and network administration at a leading construction company and at one of the largest insurance groups. He builds and secures the tool that connects your software.
The questions people hesitate to ask
One tool for your agency. It brings together what is scattered today across several software tools and spreadsheets: appointment booking, call sessions, commissions, reports to your clients. And it follows the way you work: your qualifying questions, your commission rules, the report each client expects.
No. What works well for you stays in place, and the tool connects to it when possible. We replace what gets done by hand between your software tools. During Process Map and Plan, we sit down with the people who use these tools every day and look at what can stay and what can go. The plan makes a recommendation, and you decide.
It is a fixed price of $2,500 to $7,500 (USD, plus any applicable sales tax), depending on the number of processes studied and people interviewed. We work out those two numbers with you during the demo: you know the price before you commit. It is paid upfront, and it is deducted from the final installments of the build if the build is signed within 60 days of the document's approval.
We can't know until we understand your agency, and a number picked at random would be no use to you. The quote for the build comes next, based on the plan. It is paid per delivery: 40% at signing, then the balance spread over the delivered stages.
We pick one appointment at your agency and follow its path with you, from the first call to the commission, counting every double entry. Then we show you that same path in a sample tool. If you want to go further, together we count your processes and the people to interview: you leave with the price of Process Map and Plan.
A first, focused tool ships in a few weeks, a complete one in a few months. We deliver in stages, starting with what costs you the most time: you see the first results well before the end.
That's expected, and in fact it's the norm: nobody knows everything on day one. Because we deliver in stages, a change builds on what exists: what is already built stays standing, and we never start the whole project over. If it falls outside the quote, we price it separately, and you decide.
In the European Union, when we host your tool. The recordings of the Process Map and Plan interviews also stay in Europe. They are not handed over to anyone, and are deleted no later than twelve months after the document is approved, unless a claim is pending.
Your data is yours, in every case: at the end of the contract, we hand it back to you free of charge in a standard, reusable format. For the tool itself, you choose between two options in the quote. Either we host it: you have full use of it as long as the subscription runs, and you can buy the source code after twelve months, at a price that goes down over the years. Or you host it yourself: the code is handed over to you at final delivery, once the build is paid for, and the build price is higher. We'd rather tell you now than at signing.
Your tool does not rely on one person: there are two of us, both partners, who build it and know it. If the contract ends, you get your data back and a copy of your settings. And if we are the ones who end the subscription through no fault of yours, the source code is handed over to you free of charge.
30 minutes to see what would change at your agency.
Walk us through a recent appointment, from the first call to the commission. Together we count what got copied over along the way, and you walk away with a clear idea of what is costing you time.